Hi! My name is
I do Paid Ads Marketing
Explore the workSELECTED CASE STUDY OCT–DEC 2025
A lead generation and qualification system for a healthcare SaaS product.
Generate qualified leads with clear intent. Lead volume alone was not enough. Sales needed prospects ready for a more focused conversation.
I connected Meta Instant Forms, Click to WhatsApp, and Google Search Ads to a qualification flow that filtered leads before the sales handoff.
Campaign results
Generated 320 qualified leads over three months, with a qualification flow that helped the sales team focus on prospects with clearer intent.
MY ROLE
HOW I WORK
Running ads is not only about choosing an audience and setting a budget. First, I need to understand why someone should care about what we are promoting.
FIND THE OFFER
What are we asking people to respond to? It could be a unique advantage, a promotion, a new feature, or a specific result. “Promote the product” is too broad. The campaign needs a clear reason for someone to take action.
STUDY THE MARKET
I research the audience, competitors, and messages already being used. Then I look for what competitors have missed, especially problems or product benefits that customers care about but nobody explains clearly.
BUILD THE MESSAGE
For the healthcare SaaS campaign, clinics wanted to achieve Akreditasi Paripurna. That required several improvements, including better integration across their operations. The SaaS offered that integration, so it became part of the campaign message.
Clear buying information also mattered. The ads that showed the subscription price generated the most qualified leads.
QUALIFY THE LEAD
When prospects clicked through to WhatsApp, an AI agent answered basic questions and collected useful information. Qualified prospects were then passed to the sales team with clearer needs and stronger intent.
I do not treat an ad click as the final result. I build a clear path from the right offer to a useful sales conversation.